Permission based email advertising is gaining cross industry global recognition as the advertising solution with the highest per-dollar return on investment available today.
It doesn’t require an online marketing specialist to work out that a marketing strategy that based on sending email promotions to clients and guests who have expressed an interest in receiving such messages is bound to meet with success. This is especially true of the hospitality industry where establishing and maintaining a positive rapport with the clientele is crucial to the success of the business.
Professional email campaigns will build your hotel’s businessRegularly communicating via email with prospective and existing clients will help you transform inquiries into bookings and increase your occupancy rates. Advertising your hotel’s premium services to incoming guests will translate into an increase in guest spending and increase your hotel’s per guest profit margins.
Bulk email promotions build guest loyaltyUsing ReaderImpact to send promotional announcements, seasonal and birthday greetings and other information directly to your clientele’s inbox will increase your client’s awareness of your presence and maintain your relationship with them long after their stay at your hotel is over. Transforming one time transient guests into lifetime customers is dependant on how well you succeed in maintaining a lively dialog with your past guests. Email communication is ideal for this purpose as it is easy to execute and can be maintained over long periods of time in a cost effective fashion unrivalled by any other means of communication in existence today.
Email advertising is easy and cheap to initiate and maintainReaderImpact allows you to create and send as many email campaigns as you see fit for a low flat monthly fee. The campaign management and scheduling functions integrated into ReaderImpact make running and maintaining email campaigns hassle free by allowing you to schedule their send times in advance. Subsequent campaign management is an entirely automated task that requires no further effort on your or your staff’s part.
Mass email marketing - see how effective your message isIntegrated tracking tools are a great advantage of the ReaderImpact bulk email solution. Keeping track of the open and response rates each of your campaigns has achieved is easily done using ReaderImpacts track-and-report tools. Repeatedly testing your campaigns successes, while improving your messages where required, is guaranteed to gradually increase your email campaigns conversion rates leading to higher occupancy rates and improved profitability for your hotel.
Note that the data analysis from these tools can also be used to improve the marketing messages on other advertising and collateral materials you may be using.
Your hotel’s reputation is safe with ReaderImpactWe at ReaderImpact are well aware that in the hospitality industry reputation is a vital asset. For this reason we maintain anti-spam, data security, and list protection policies that are recognized as being among the strict and most rigid in the business. We at ReaderImpact pride ourselves in being an opt-in, permission based, email marketing service. This guarantees that messages sent by our platform will not be considered spam by even the most severe standards. Choosing ReaderImpact as your email marketing solution guarantees you a reputation as an anti-spam regulation compliant business.