Email marketing will benefit your school.
“How?” you ask.
It doesn’t take a marketing expert to work out that by keeping parents, teachers, and students informed and up-to-date about the goings on in your school, you are going a long way towards making them happy. Happy parents, teachers, and students are the building blocks of a successful school.
Email is no longer an option, it is a must. Just like you must have every parent’s phone numbers on record, you must have their email addresses.
Using email to keep everyone informed should be viewed as just the first step. Down the road you may wish to initiate email based fundraising campaigns, donation drives, etc. The possibilities are endless.
Emails communication will streamline your organizationKeeping everyone informed is vital to the running of a school. There are permission slips to be signed, money that needs to be collected, meetings, events, daytrips… look familiar? With email you are no longer dependent on students remembering to give their parents communiqués from the school. The days of the soiled flier, crumpled to paper pulp in little Mikey’s backpack, are finally over. Parents can now be reached by the school directly and children are freed from being obligated to act as school messengers. Chain phone calls can finally be put to rest as something done in the “olden” days. Winter cancellations and other vital information can reach parents and teachers faster and cheaper than ever before with a single click of the “Send” button.
Email newsletters are a chance to show offTeachers and administrators can work together to produce newsletters to keep parents and the community at large informed about what is going on in the school. The school can highlight successful programs and parents will appreciate the opportunity to discover what and how much their children are learning. Marketing research proves that that well produced email newsletter campaigns attract new students and increase enrollment.
Fundraising with ReaderImpactYou can use email to bring in donations. Send emails to students’ grandparents and relatives. Keep everyone informed on the success of bake sales, carwashes, and other fund raising campaigns. Keep in touch with alumni. Helping them feel connected to your institution is a vital step towards approaching them successfully for a donation.
Email marketing will show you what worksThanks to ReaderImpact’s reader response tracking functionality you can keep precise track of the open and response rates each of your messages has achieved, and hone your future messages accordingly. Email campaigning is currently the only form of advertising that enables you to conduct this type of analysis. This invaluable information is reason enough for your school to begin using email campaigning today.
Uphold your reputation with ReaderImpactYour reputation and the security of your email lists are paramount concerns of ours and that is why we at ReaderImpact maintain rigid and strict anti-spam, data security, and list protection policies. Guarding your reputation helps us maintain ours as an industry leader in the field of email marketing.