Email from Non Profits and Charities have high Impact

The Inbox is a Jungle

Each day the email reader faces a tangle of:

Important-email
Average-email
Useless-email
Spam

Each one requires some level of analysis, decision and action. It's no wonder that normally civilized email readers become ruthless as they eagerly, joyfully delete the junk so they can read the relevant.

Emails with a low perceived value don’t stand a chance

If readers think an email will "cost" them time and provide little value, it gets deleted before being read. Readers make an estimate, based on past messages from that sender.

Email Campaigns from organizations have a head start

The good news is that emails and campaigns from organizations have an easier time surviving the cut. An organization's relationship with its members brings a higher credibility to their email messages.

Readers expect Newsletters from a well run organization

Readers expect a well-run organization to have some kind of email presence. It may be the only contact a member has with the organization for months at a time. Hopefully, their connection is more substantial if the organization is a Non-profit organization or charity!

Readers like Newsletters that keep them informed

Readers want to be kept informed with clear, meaningful information that is well presented and easy to read. Even if an organization already sends a printed bulletin in the mail, an email newsletter has immediacy and energy that print can't match. Admittedly, email newsletters take planning and effort.

Good Email Newsletters cost effort but are worth gold

Unlike personal email that gets sent with little editing or review, a newsletter needs more thought and care, since it becomes a public document, representing the organization as a whole, including departments that were not involved in creating the email itself. But the work is worth it. By sending relevant content that's timely and useful, an organization earns a good reputation, and builds their image. Their emails become must-reads. That's a prized status money can't buy. Clearly, cultivating a good email reputation is worthy investment.

Email Excellence - another indication of a well-managed organization

As email enhances communication on all levels, it also promotes a business-like efficiency & outlook, making it easy to enlist the best efforts of others, apportion tasks and greatly helps collaborative efforts. Not surprisingly, an organized email newsletter builds confidence in group members. It brings credibility to the group's management. At its highest level, member confidence encourages member participation — whether in attendance, or in support and donations. That's a value that cannot be ignored.

Email campaigning promotes personal interaction

Email readers have a directed focus and a high mental involvement as they skim for meaningful details. Email messages catch people at the height of attention.
People who subscribe to an organization's email list are likely to increase their participation in group events.
Over time, a good email reputation helps improve the image of the organization itself.
You may be more likely to catch someone by email than on the phone, as Internet and email continue to reduce the use of other channels of communication.

Campaign with impact – use email for your advertising

It's clear: email from a familiar organization is more likely to be read closely with high regard for the content. An organization's email efforts have great potential thanks to its relationships with its readers — the inherent trust between the sender and the reader. Any merchant or businessman would covet that kind of reader relationship, with its near 100 percent receptiveness to the email message, even before it has been opened. Clearly, email for organizations has tremendous value

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